Sergei Parfenov
Brand Strategy + Art Direction




01. Doggy Moggy



Client
Lapt Ltd.


Country
Russia, Moscow

2008



Deliverables


Brand Identity
Creative Direction
Production
Brochure Design








Project


Doggy Moggyis a high-quality apparel and accessories brand for dogs.


Task
Create a brand identity and visual communication materials aiming to raise awareness among dog owners, pet fashion designers and clothing manufacturers.





Solution


The new logo and visual identity was developed to reflect elegant and minimalist pet apparel design.

We focused on showcasing high quality
fabrics that make our best friends feel warm and comfortable.



Results


The brand has been successfully presented at the Pets Fashion Week Russia in Moscow. Doggy Moggy
recieved increased interest from the media.






Credits





Project Manager
Daria Lapteva
Photography + Design & Creative Direction Sergei Parfenov


London, UK
T: +44 (0) 7539 273173
E: s.parfenov@me.com