Sergei Parfenov
Brand Strategy + Art Direction




05. Tyumen Oil & Gas Forum



Client
Bernstein


Country
Russia, Tyumen


2016 – 2017



Deliverables

Brand Strategy
Visual Identity

Naming


Project

Tyumen Oil & Gas Forum
is an annual international business event. It offers
a unique opportunity for dialogue regarding issues facing the oil and gas industry.



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Forum takes place in Tyumen, the oil and gas capital of Russia. More than 90% of the natural gas and 65% of the country’s oil is located and produced in the region.






Task


To create a brand strategy and visual identity aiming
to attract domestic and international audiences, including experts of the oil and gas industry, petroleum enterprises, services provider, scientific research institutes, manufacturers of oil and gas equipment.



 
Results


The Tyumen Oil & Gas Forum has become one of the most respected industrial business events in Russia. In 2017, the forum was visited by more than 2000 participants from Germany, China, Russia and Middle Eastern countries. Over 40% of the participants were top managers of the largest companies in the oil and gas sector.




Credits





Brand Strategy + Brand Identity
Sergei Parfenov
Photography
Denis Zinoviev




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London, UK
T: +44 (0) 7539 273173
E: s.parfenov@me.com